Monday, August 26, 2019, 05:00 | No Comments »

We have a new E-Book for Designers:
Easy Peasy Ad Design with Big Impact: Designing Fixed Display Advertisements Guide
Think television displays, rotating screen displays, buses, billboards, print media:

Display ads function like small, targeted billboards. Similar to billboards, display advertisements are valuable brand awareness and top of the funnel tools. When done successfully they can help to increase brand recognition, promote a business or service and tout new products or services.

Dissimilar to billboards, display advertisements come in many different formats and can be optimized to reach the right people through keywords, demographics, location and remarketing. While the success of the advertisement greatly depends on the audience, industry and product/service, there are some best practices that can be used as guidelines.

This guide is focused on fixed display advertisements (think television displays, rotating screen displays, buses, billboard, print media).

Check out the E-Book to identify some quick ways to improve your advertisement design. Some advertisers will insist on advertisements being done their way (often trying to put too much into the advertisement). The best ads are concise and brief, just enough to cover what is important. Try to bring your experience and guidance into the conversation and never make them wrong. Provided it doesn’t cross any ethical boundaries of current advertising standards where you can decline the content, simply suggest “Well let’s give it a try, you measure the results, and we can revisit later on if needed”.

Index:
  • HEADING
    SUB HEADS
    ADDED INFORMATION – CREDIBILITY STATEMENTS AND OFFERS
    BUSINESS NAME
    CONTACT INFORMATION
    CALL TO ACTION

  • DESIGN HINTS
    BE AWARE OF THE CLIENT’S BRANDING
    AVOID ALL CAPS
    SCRIPT FONTS
    BEWARE OF SOLID COLOUR AND REVERSE BLOCK ADS
    REVERSE TYPE
    AVOID STARBURTS
    FONT SELECTION
    WHITE SPACE
    USING ILLUSTRATIONS AND GRAPHICS
    BALANCE YOUR ADVERTISEMENTS
    ODD NUMBERS
    EXPIRY DATES
    GETTING CLOSE
    HANGING ILLUSTRATION
    AVOID BEING SEEN AS ‘BORING, BORING, BORING’
    MULTIPLE OFFERS OR SEASONAL CAMPAIGNS
    REMEMBER “RESIDUAL VALUE” WHEN CHANGING ADVERTISEMENTS
    SPEC ADVERTISEMENTS
    DON’T USE “COUPON” OR DESIGN AN ADVERTISEMENT TO LOOK LIKE A ‘COUPON’
    REFERENCE BOOK

  • COPYRIGHT
    SEARCH ENGINE RESULTS ARE NOT A COLLECTION OF COPYRIGHT-FREE WORKS
    COPYRIGHT IN AUSTRALIA
    SEEKING PERMISSION TO USE IMAGES
    USE YOUR OWN PHOTOS AND IMAGES OR THE CLIENT’S COLLATERAL
    CREATIVE COMMONS-LICENSED IMAGES
    USE IMAGES FROM STOCK PHOTO AGENCIES
    CONFIRM WHO OWNS THE COPYRIGHT IN THE IMAGE
    SHARING OR LINKING IMAGES
    BE INFORMED

  • AD STANDARDS AUSTRALIA

  • REFERENCES AND RESOURCES

  • 12 QUESTIONS TO ASK YOUR DESIGNER ABOUT YOUR LOGO

What to do now?  Return to Home Page for Links to Subscribe, BBB Shop, BBB Hub, Product Orders and Quotes 

How can I get my free copy of the E-Book “Easy Peasy Ad Design with Big Impact - Fixed Display Advertisements Guide”?
It’s simple, click on the photo below to download the file from our ecommercie site www.bigboldbranding.shop. While you’re there, check out our extensive range all designed to make you look amazing and get ahead of your competition:

At Big Bold Branding, we can provide you with branding, brand packages, marketing and much more designed to build brands as assets and to make you look amazing.

#bigboldbranding #wemakeyoulookamazing #designdigitalprintpromotionssignage #branding #logos #brandpackages #marketing #design #printdesign #signage #websites #social media


Monday, August 26, 2019, 02:48 | No Comments »

BBB LogoBlog

 

Everyone and their labradoodle these days calls themselves a designer, but most are not qualified and have no idea they are not servicing their clients properly. And they charge the same generally. So, how do you know you are getting true value, and also getting the protection you deserve when paying good money:-
These are suggested questions to ask your designer, or design platform, about your logo and brand elements. Then get pricing and do your value-for-money assessment for an informed choice.

1. Can you give me production quality files?

2. Will you offer CMYK and RGB versions and also Hex colours?

3. If you use images not drawn or photographed by yourself, do you pay the licence fees for them?

4. What level of liability protection do you offer?

5. Do I own the copyright?

6. Is it able to be trademarked?

7. Is it able to be used, or can you adapt professionally, for high quality signage, car signage, promotional products, embroidery, uniforms, pad, offset, wide format, and screen printing?

8. Will you give me all the files I need in vector, png, gif, jpeg, PDF , including low and high resolution versions and tell me where and how to use these formats?

9. Do you design taking into consideration the 8 types of colour blindness?

10. Are you local and supporting other locals in where you do business and spend your money?

11. Have you worked with international, national, large and small business?

12. How many hours have you worked exclusively as a graphic designer?

If you know us, you know we make our clients look amazing. Weare qualified and have been doing it professionally since 1981. This means we know our stuff and answer all 12 questions with a resounding YES!
Can you help educate and pitch Big Bold Branding when you see requests for designers and include we are qualified, widely experienced and doing the right things by our clients.

 

What to do now?  Return to Home Page for Links to Subscribe, BBB Shop, BBB Hub, Product Orders and Quotes 

How can I get my free copy of the E-Book “Making Sense of Multi-Channel Marketing: Fish Where the Fish Are”?
It’s simple, go to our online shop and register for a free account. While you’re there, check out our extensive range all designed to make you look amazing and get ahead of your competition:
www.bigboldbranding.shop

At Big Bold Branding, we can provide you with branding, brand packages, marketing and much more designed to build brands as assets and to make you look amazing.

#bigboldbranding #wemakeyoulookamazing #designdigitalprintpromotionssignage #branding #logos #brandpackages #marketing #design #printdesign #signage #websites #social media


Monday, August 26, 2019, 00:08 | No Comments »

WHO KNEW? Search engine results are not a collection of copyright-free works..

How many times have you searched Google images, Facebook, Instagram etc. and found the perfect image, illustration or photograph? Or perhaps a map, table or infographic? Or perhaps you’ve created an image and found someone has copied / posted it without permission or attribution? As tempting as it is to copy and paste these types of photos and images (‘images’) into your own material, advertisement, website, e-book or elsewhere, and perhaps even manipulate it for your purposes, you need to first consider copyright law, and treat it (from a copyright perspective) like any other content you find online. Search engine results are NOT a collection of copyright-free works.

COPYRIGHT IN AUSTRALIA
There is no system of registration for copyright protection in Australia as it is free and automatic. Copyright protection does not depend upon publication, a copyright notice, or any other procedure. In Australia, copyright is governed by The Copyright Act, 1968 and copyright duration (which is similar in the U.S.) is the life of the author plus 70 years. The Australian Copyright Council also has many easy to read fact sheets about copyright in Australia that you can search by the type of industry you are in.

SEEKING PERMISSION TO USE IMAGES
To start legally using images, you should assume that all located online images are protected by copyright. An image does not need to have a (C) symbol displayed to be copyright protected. Do your research. Act on facts. If you don’t see permission clearly indicated on an image or photograph, then you need to investigate its copyright status or find an alternative image.
If you decide to investigate, take the necessary effort and steps to determine if the image is under copyright protection. It may take time, effort and creativity in your research to determine the name of the copyright owner. Then you need to investigate whether they’re still alive or not. In Australia, copyright is governed by The Copyright Act, 1968 and copyright duration (which is similar in the U.S.) is the life of the author plus 70 years, you need to determine when the duration of copyright will expire or if it has expired already. Therefore don’t just think an “old” photo or image is free either.
In September 2018, Google announced initiatives that make it easier for you to find creator and copyright information. They now provide links to image creator, credit and copyright notice metadata, whenever available, for images on Google Images. For more information, see their blog post ‘Image Rights Metadata in Google Images’. If you’re fortunate, the copyright owner’s name will be on the image with a link to click to contact them to ask for permission. And hopefully the copyright owner will promptly reply. Keep in mind: Seeking permission is not the same as being granted permission. But this best-case scenario won’t always be your scenario. You may get no response, or you may get a no, either of which means you cannot use the image.

USE YOUR OWN PHOTOS AND IMAGES OR THE CLIENT’S COLLATERAL
When possible, use photos and other images that you’ve taken yourself. Unless you’re employed and took the photos as part of your job, you own the copyright in your own photos. (Don’t forget to obtain a model release from any persons in your photographs and be aware of. This isn’t a copyright issue, but a privacy/publicity issue.) Also keep in mind that if you’ve licensed your images to someone else, you may have limited your own use of those images. Legal123.com have a great ‘Legal Guide for Photographers and Photography Businesses’.
If your client is supplying their own images for you to use, make sure you get an indemnity in your contracts from them that grants you permission to use the images and protects you against copyright breaches. Speak to your lawyer on this.

CREATIVE COMMONS-LICENSED IMAGES
There are various Creative Common (CC) licenses that allow you to use an image or photograph (or other online content) without first obtaining permission.
You need to read that license to see what it permits. You may be able to only use the image as-is or perhaps you can modify it. Or, you may be able to use it for non-commercial purposes only. All CC licenses require you to acknowledge the owner of the image.
Another thing to look for are specific terms of use written on the site where you find the work. The terms may be specific and you need to follow them. As an example, the terms may state that you may use the image for non-commercial or educational purposes. (Unfortunately, the terms usually won’t define non-commercial or educational purposes so you’ll need to make that judgment call.)

USE IMAGES FROM STOCK PHOTO AGENCIES
Purchase images from stock photo agencies and follow the license terms. Remember, you’re not outright buying an image from a stock agency, but are paying for certain uses of it. Read the specific terms and conditions (to which you have agreed). For example, you may be able to post the image on your blog but require additional permission to use it on the cover of your e-book. Using images from stock photo agencies will usually offer you a written guarantee of legal protection to a certain value. Make sure you read the terms. Don’t buy one image, use it endlessly, and then share it with everyone else. Licences have restrictions. You are offered protection, but you also have a equal responsibility in the use or distribution of the images.

CONFIRM WHO OWNS THE COPYRIGHT IN THE IMAGE
Always verify that the image’s creator has the rights to permit you to use it. They may have assigned their rights to someone else and no longer own copyright in the image. Or, they may have created the photograph or other image at work as part of their employment duties, and copyright belongs to the employer. Ask the image’s creator to provide you with a warranty or guarantee that they are the image creator, still own the rights in the image and have the right to provide you with permission to use it.
On free sites, you need to read the licence agreements. For example on Canva they have a clear statement in bold ‘We can’t guarantee that any free images have the appropriate releases for commercial use.’ Often the free sites do not offer you the guarantees, protections and assignments to use images that stock photo agencies do.

SHARING OR LINKING IMAGES
This is a changing environment. Copyright-wise, it’s always less risky to link to a photo or other image than it is to copy and paste it onto your website or social media platform. And, it’s best not to embed that link but rather to set out a URL. Legalnews.com published recently a controversial decision in the U.S. District Court Southern District of New York(2) that one could infringe copyright simply by embedding a tweet containing an image from another source in a web page. The logic of the ruling applies to all in-line linking, not just embedding tweets. If in doubt, go to the author and seek permission to share or use the image.

BE INFORMED
If copyright has been infringed, the copyright owner is entitled to commence an action in court and various remedies may be awarded including damages or an account of profits that the infringer has made from using the work, legal costs and more. Be informed. Don’t risk it. Respect copyright. Read and understand licence agreements. Use images you have permission to use. Have the correct forms and protections in place where you are using an image the client supplies and if in doubt discuss this with your lawyer.

AD STANDARDS AUSTRALIA
Ad Standards Australia has an extensive resource of codes and initiatives, including resources from The Australian of National Advertisers (AANA) as part of advertising and marketing activities, including industry practices for digital marketing. The aim is to ensure communications are legal, decent, honest and truthful and that advertisements have been prepared with a sense of obligation to the consumer and society with a sense of fairness and responsibility to competitors. If you are preparing advertisements in Australia, care should be taken to know the Codes of Practice around different industries.

REFERENCES AND RESOURCES:
https://www.legislation.gov.au/Details/C2017C00180
https://www.copyright.org.au
https://www.blog.google/products/search/image-rights-metadata-google-images/
https://creativecommons.org/
http://legalnews.com/detroit/1455269
https://legal123.com.au/how-to-guide/legal-guide-photographers/
https://about.canva.com/license-agreements/free-images/
https://adstandards.com.au/codes-and-cases/codes-and-initiatives-0

Please note, we are not lawyers and are not positioning this as professional advice. This information is based on our own research and online resources and your should seek advice of a lawyer that specialists in trade marks and copyright to review your product, service, position, jurisdiction and unique circumstances. 

What to do now?  Return to Home Page for Links to Subscribe, BBB Shop, BBB Hub, Product Orders and Quotes 

How can I get my free copy of the E-Book “Making Sense of Multi-Channel Marketing: Fish Where the Fish Are”?
It’s simple, go to our online shop and register for a free account. While you’re there, check out our extensive range all designed to make you look amazing and get ahead of your competition:
www.bigboldbranding.shop

 

At Big Bold Branding, we can provide you with branding, brand packages, marketing and much more designed to build brands as assets and to make you look amazing.

#bigboldbranding #wemakeyoulookamazing #designdigitalprintpromotionssignage #branding #logos #brandpackages #marketing #design #printdesign #signage #websites #social media


Thursday, July 11, 2019, 22:20 | No Comments »

 

Do you go for intensity or consistency?

I started researching for this blog to explain a common question popping up about the difference between 'attracting customers' and 'being remembered'.

People are questioning their genuine efforts into their marketing and finding themselves exhausted and their resources (ie money!!!) exhausted without the results they wanted. Sincere efforts and real hard cash were being expended - and worse, sometimes lost hope and faith in their business or themselves. Devasting to me to hear this, and I want to help.

Then I found this video by Ted Talk sensation, Simon Sinek on Intensity vs Consistency. It is around creating culture but it hits the mark 100% on branding and marketing.

Done. Boom! Blog completed. Thank you Simon - you are genius. No wonder you are in the top 10 Ted Talk-ers of all time.

You must watch this quick 3 minute video, and then call us to see how you can effectively and affordably apply your hard earned cash to create consistent results: 1300 244 001

https://www.youtube.com/watch?v=y5OV3RmXhbg

Attracting -vs- Remembering

  

What to do now?  Return to Home Page for Links to Subscribe, BBB Shop, BBB Hub, Product Orders and Quotes
 

How can I get my free copy of the E-Book “Making Sense of Multi-Channel Marketing: Fish Where the Fish Are”?
It’s simple, go to our online shop and register for a free account. While you’re there, check out our extensive range all designed to make you look amazing and get ahead of your competition:
www.bigboldbranding.shop

 

At Big Bold Branding, we can provide you with branding, brand packages, marketing and much more designed to build brands as assets and to make you look amazing.

#bigboldbranding #wemakeyoulookamazing #designdigitalprintpromotionssignage #branding #logos #brandpackages #marketing #design #printdesign #signage #websites #social media

 


Tuesday, April 16, 2019, 02:09 | No Comments »

You Want More!  When you’re starting a new business - or strategising to grow an existing one, competition can be intimidating. Competition is a fact of life and business, and it will affect every aspect of your planning, from pricing to promotion. 

Finding customers is always going to be critical when you’re launching or growing a business. We used to worry when there was a lot of competition for our product or service, but these days we also need to worry about competition in general for our attention. 

So how do you get the attention you need for your product or service? It’s easy to daydream that someday, you’ll have a moment of inspiration and dream up a product that is so unique it’ll have zero competition. However, even the most innovative new products or services will eventually face competition as others enter the market. There’s really no use holding out for that perfect, competition-free product. Instead, if you have a business idea you’re passionate about, there are ways to succeed even in a crowded market.

There are numerous ways to do it, from social media marketing to SEO to traditional marketing to selling at pop-ups or trade shows, and which ones work best will ultimately depend on your business, your customers, and you. 

Yep... you need to do some work

Today’s consumer is both picky and savvy. Between flash banner ads, spam emails, colourful billboards, repeating ad pop ups on social media,  the dreaded embedded digital ads in web articles, big data, AI tracking every move online to present custom ads, privacy breaches and concerns, consumers can become numb to the barrage of marketing efforts and in some cases negatively affecting a customer’s experience with a brand. 

Marketers, social media platforms and devices are all trying to out-manoeuver each other with sellers continually finding ways to engage and consumers trying equally hard to avoid them. But the cat-and-mouse game has reached a critical point, especially as devices have gotten smaller. Ads have become so annoying, consumers and industry executives say, that they could sink the internet if they were not also helping support it. 

For a business today, there is a high level of pressure to spend more and more with a plethora of ‘pop-up experts” experts with an ever increasing choices to make, that sometimes, this can confuse a business owner to the point of making no choice at all.

Yes, you can outsource this, but without a basic understanding of what you are doing, you can easily lose control of your marketing spend, be disappointed or worse, ripped off. 

‘Pop up experts’ will try to sell you into the one line/thing they have got a handle on, and that may not be the right bait, pond or fish for you. Many a business has been burned by marketing and social media promises made to them in the past, so it is worth putting in the time yourself as nobody knows your target audience better than you.

1.      Analyse your Competitors.
You need to know your competitors and their products and build a competitive edge that you are proud to showcase. Know what they are offering, buy it, take it apart, and find gaps in their product, messaging, retail distribution, target audience. Do they miss local? Are they selling only retail and not wholesale and vice versa? Do they only market online? Are they only on one social media platform? Analyse what they are doing, know your own audience and don’t follow them – yes, sometimes even big brands get it wrong. Analyse and think critically about what they are doing and either do it better, or do it differently. But, have a strategy, and do it well.

2.      Use multichannel marketing.
Multichannel marketing refers to the practice of interacting with customers using a combination of indirect and direct communication channels and media – websites, retail stores, mail order catalogues, direct mail, email, mobile, advertising, networking, social media, etc. – and enabling customers to take action in response – preferably to buy your product or service – using the channel of their choice. In the most simplistic terms, multichannel marketing is all about choice. 

Multichannel marketing is important for the simple reason that you must be where your most relevant customers are. The end goal is to capture an audience’s attention in a unique and memorable way. In an ideal world with unlimited resources, your company would have helpful and relevant content on every single channel. But since you’re not Coca-Cola, you have to be strategic about targeting, so you can sustain these efforts to grow your business. 

3.      If you have a product, get it in customers’ hands.
Besides multichannel marketing, if you’ve got a product, get it in your customers’ hands. That’s one thing successful brands have done well. Because you can be confident that your product is better than anything out there, but when you’re a new business, you can’t just tell people that. You have to show them. Gift products, sponsor events and give out free products saying “Try our product, we’re confident you’ll love it and come back.” This strategy works once you’re truly confident that you’ve got a product that stands out in the marketplace, so the time you invest in competitive research and product testing is the cornerstone of this strategy. Once you’re there, you can focus on finding opportunities to hook new customers and win loyal fans for your brand by relying on the strength of the product. 

4.      If you have a service, get it in front of your potential clients consistently.
If you have a $70 product, the barriers for people to buy that item is a lot lower than for someone to trust their life savings for advice with a financial planner. For a lot of service industries trust will be a crucial factor. What builds trust? Familiarity and consistency. Network. Do Trade Shows. Get in front of your community. Sponsor sports and community groups. Lend out or donate branded marquees to sports and community groups, brand your car, put signage out in your community to be seen each day. Great branding is crucial to a service industry. Great branding builds an asset for you. Engage a professional to develop your brand, as unfortunately too many businesses these days are posting pretty pictures and are measuring popularity rather than penetration and conversion.  Facebook now sees 8 billion average daily video views from 500 million users and Google processes 100 billion searches a month, your budget may expire if used incorrectly, without gaining you the necessary familiarity and consistency needed for trust. If you are developing a brand and want to delve deeper into success tips, ask for the free E-Book by Big Bold Branding “Making Sense of Multi-Channel Marketing: Fish Where the Fish Are”.

 5.      Use competition to inform and inspire.
When you’re taking your first steps into a competitive market, seeing all of the polished, established brands in your space can be intimidating. You should never compare your step one to someone else’s step 100. Do what you can with the budget you have and do it really well, and manage your expectations so you don’t lose traction. It is next to impossible to launch with a brand that is going right into retail stores or a service or platform that will be signed up by new clients straight away. Get the word out there, establish your brand and deliver a great product. The rest will come. You just have to be confident and realistic. If you’ve got a good understanding of the competition and you’ve invested time into refining your product or service to fill a gap in the market, you’re ready to start selling. The rest will come.

What to do now?  Return to Home Page for Links to Subscribe, BBB Shop, BBB Hub, Product Orders and Quotes

 

How can I get my free copy of the E-Book “Making Sense of Multi-Channel Marketing: Fish Where the Fish Are”?
It’s simple, go to our online shop and register for a free account. While you’re there, check out our extensive range all designed to make you look amazing and get ahead of your competition:
www.bigboldbranding.shop

 

At Big Bold Branding, we can provide you with branding, brand packages, marketing and much more designed to build brands as assets and to make you look amazing.

#bigboldbranding #wemakeyoulookamazing #designdigitalprintpromotionssignage #branding #logos #brandpackages #marketing #design #printdesign #signage #websites #social media

 


Blog