Advertising: Invariable,
Video and Display
Punching Above Your Weight With Your Advertising
Advertising lives on various platforms and takes many different forms.
They can be sponsorship ads, banner ads, native display ads, content display ads, email ads, gif ads, cross-screen video ads, podcast ads, magazine ads, newspaper ads, CTV advertising, and billboards. It is any method of mass communication in broadcasting, publishing and on the internet.
And yes, search engines and social media use the advertisements designed under this banner, but it is much broader than those. Advertising is also used in bursts to harness the power of an opportunity presented, a time of year, or an event and is the perfect solution for engaging and continuing the conversation with your market. We all know the adage " A picture paints a thousand words", and the opportunities are vast combined with the correct targeting.
Invariable Advertising
This form of marketing uses physically printed media to reach customers on a broad scale, like newspapers, magazines, journals, brochures and direct mail. It can reach potential clients and customers in ways that digital marketing cannot, e.g. readers spend more time reviewing print ads, they can absorb more information with print ads, the emotional reaction and recall after reading a print ad is higher than digital, and consumers in general place a higher value on products and services that they see advertised in print than they do online.
We have been designing ads since 1981 and know how to create ads that are on strategy with your business positioning and Brand Framework. We will examine competitive ads in the media and ensure your ads have the desired qualities of strong credibility, high audience attention, audience reception, psychological incentives to purchase, memorability, and how to create attention, interest, desire, action and commitment. It will be professional and will make you look amazing!
Display Advertising
The banner ads you see on websites and social media with text, images, motion graphics, video, and audio are known in the marketing world as display advertising. This form of advertising can capture your audiences' attention early in the buying cycle – offering a highly efficient means of building brand trust from the ground up. It can also be used to remarket to those who previously showed interest in your product or service to bring them closer to the point of buying. The same principles of creating a quality ad described above apply to display advertising.
Video Advertising
Video is used in multiple areas, whether it is an explainer video of your website, on the big screen at an event you are sponsoring, or as part of your advertising campaigns.
You don't need to be an expert to realise that businesses are leaning into more videos on more platforms. YouTube today is the second-largest search engine in the world, with more than 1.22 billion people watching more than 1 billion hours of YouTube video daily. All platforms have increased how video ads were affecting purchase behaviours across the board.
With video advertising, we know we will achieve higher emotional involvement with the content – way ahead of static images. And the beauty is you don't need a large media budget to deliver robust and effective video advertising campaigns.
We work closely with you to create scripts, storyboards and film and produce your videos.
The Big Bold Branding difference
At Big Bold Branding, we look at each project afresh – we'll never follow a formula and always tailor a solution whilst keeping within your Brand Framework. Whether it's invariable advertising, display advertising, video advertising or both, we work with your Brand to identify the most powerful and cost-effective campaign delivery. As an end-to-end provider, we can start with an idea, create and produce the content, and then take it to the masses.
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